1923 Willys Knight Model 67 Touring Car

This is an image of a 1923 Willys-Knight model 67 Touring car. The Willys company began in 1908. The company was the second largest producer of... more

by Flees Photos

Title

1923 Willys Knight Model 67 Touring Car

Artist

Flees Photos

Medium

Photograph

Description

This is an image of a 1923 Willys-Knight model 67 Touring car. The Willys company began in 1908. The company was the second largest producer of automobiles in the US behind Ford Motor Company. Willys is the best known for creating the famous WWII jeeps used by the US government and for civilian model Jeeps after the war.

The Willys Company produced cars under a licensing agreement with the Knight Company. As the picture indicated this model 67 was produced during this partnership. At the time the Willys Company was known as the Willys-Overland company, due to a purchasing acquisition of Overland Automotive, a division of the Standard Wheel Company.

At any rate in the 1920's Willeys produced approximately 50,000 vehicles a year from their Toledo, Ohio plant. The depression of the 20's truly hurt the Willys Company, but unlike many of their competitors they managed to hold on and not go out of business. The main struggle that WIllys faced was the company produced high quality luxury cars. In an era of economic struggles the expensive luxury cars sales were very slow. Willys had changed their business model to produce more economical vehicles, a move for the time, saved the company.

The Willys-Knight, Stearns-Knight, and Duesenberg models where the highlights of their high end portfolio. Willys entered the mid and economical priced cars with the Model 77 and the more expensive models were discontinued.

As far as looks of this horseless carriage goes, it has the basic styling that was prevalent in the 20's most auto manufactures in the teens and early 20's utilized the same basic body style. The detached headlights, crank start, and the basic horse carriage cab style. In many cases the only determination between the vehicles of this era are the hood ornaments or moto meters and paint color schemes.

Uploaded

August 15th, 2014